Melkesjokolade

A milk chocolate from the Norwegian chocolate brand Freia that has been the most sold chocolate in Norway since the 1960s. The chocolate was launched in 1906 after a Swiss recipe, originally called 'Freia Melkechokolade'. The chocolate is consistently marketed to create national romantic associations - as the essence of everything that is Norwegian.

Freia was purchased in 1993 by Kraft Foods Nordic (today known as Mondelēz International), something which may have given the branding a slightly bitter aftertaste.